NEW2026 insurance performance benchmarks are live

Turn ad spend into qualified insurance leads.

InternalFlux runs its own internal traffic network and times every lead to the moment intent and cost align — compliant volume across four insurance verticals, at a lower cost per lead.

Book a strategy call See performance

250K+

leads delivered

~$16

blended auto CPL

3.4×

avg. partner ROAS

Performance · last 30 days ● Live

Leads / day

1,240

+12.4% vs last period

Cost per lead

$15.80

−4.1% vs last period

Qualified volume▲ 31% MoM

Wk 1Wk 5Wk 9

We run vetted offers across leading insurance comparison marketplaces and carrier affiliate programs.

TCPA & CCPA compliant Pre-flight creative review Real-time lead delivery All 50 US states

Our edge · FluxTiming

Lower cost per lead, by design.

Most agencies buy traffic and hope. We run our own internal traffic network and use intelligent timing to deliver each lead at the moment buyer intent peaks and cost bottoms out — so you pay less for higher-intent leads.

Our own internal traffic networkWe control the supply, so we’re not at the mercy of a single platform’s auction.

Timed to peak intentLeads are delivered when prospects are most ready to convert — not whenever they happen to arrive.

The lowest-cost windowOur technology targets the delivery window with the lowest cost per qualified lead.

Cost per lead by delivery window Optimized

12a6a12p6p11p

Illustrative. We route delivery toward the lowest-cost, highest-intent window for each offer.

Performance, measured

We talk in outcomes, not impressions.

Every campaign is judged on the number that matters to you — cost per qualified lead, and the volume we can hold it at.

250K+

Qualified leads delivered

across 4 insurance verticals

$0→$120K

Monthly spend scaled

for a single offer, in 90 days

~$16

Blended auto CPL

at quality thresholds held

99%

Compliance pass rate

pre-flight, before anything ships

Four verticals, one playbook

Built for how insurance actually converts.

Each vertical runs its own audience-tuned creative system and compliance rulebook — so the work performs and clears review the first time.

Auto

High-intent drivers across 2+ vehicle households. Desktop-led, compliance-first creative.

Home

Homeowners and renewals — shelter-and-security angles, never money imagery.

Health / ACA

Clean health-plan comparison for the 26–63 market, on email, native and social.

Medicare

The strictest vertical we run — every creative human-reviewed before it ships.

How it works

From brief to live in days, not quarters.

A tight loop built around advertiser sign-off and compliance — so volume scales without surprises.

We build

Angles, compliant copy and static + video creative — designed, not described.

You preview

Share a preview link with the advertiser and approve before a dollar is spent.

We launch

Media buyers render, upload and go live across the right placements.

We scale

Hold CPL at quality thresholds and pour budget into what’s working.

Proof, not promises

$0 to $120K a month in 90 days.

An auto comparison partner came to us with a new offer and no spend history. We built the angles, cleared compliance pre-flight, and scaled volume while holding cost per qualified lead under target the entire ramp.

90 days

to full scale

~$16

CPL held

compliance flags

“

They didn’t just hit our CPL target — they held it while tripling volume. The compliance discipline is what keeps our accounts safe.

Performance lead

Auto comparison partner

For advertisers & carriers

Compliant volume at a cost per lead you can model. We build the creative, hold quality, and scale what converts.

Book a strategy call

For publishers & partners

Monetize insurance traffic with offers that clear compliance and pay on performance. Plug into our creative and tracking.

Become a partner

Let’s turn your offer into qualified volume.

Book a call and we’ll map a compliant path to scale for your vertical.

Book a strategy call